The Feature

The Money Pit Minutes are a great way to extend a weekend advertiser into your weekday rate structure. Run Money Pit Minutes on:

On Air Since:  1999
Syndicated Since: 2004
Freq. of Broadcast:
5 different Features each week
Length of Broadcast:
60 seconds
Number of features to air per day:
Stations may air each feature as many times as they choose.

ftp download

The Money Pit Minute
is market-exclusive, and FREE, when you clear the long-form Money Pit Home Improvement Radio Show on the weekend. Either one hour or two.

Click here to learn more about The Money Pit Program

How it Works
Each Feature has an open, a space for a local commercial and then a close.

The station carrying the long-form Money Pit Home Improvement Radio Show over the weekend. You'll expose your clients to your whole cume, in key dayparts. And those Money Pit Minutes will serve to promote The Money Pit Home Improvement Radio Show on weekends.

Have another AM station in your cluster? Money Pit Minutes allow you to bundle your Adult Standard or All-Sports station into the Home Improvement pitch. You can even include the FMs in your cluster. They're your Features, run them where and when you want.

The Money Pit Minute SOUNDS like an informative feature. But it's really commercial creative. Not just another jingle...it makes money! The Money Pit Minute is a spot that will stand-out, and advantage its sponsor, via:

1. Focused Delivery: The carefully worded tease is an attention grabber that mentally tunes-in potential Home Improvement shoppers.

2. Editorial Separation: Be honest. How would YOU like to be the advertiser who paid for commercial #6 in a stop set? The Money Pit Minute puts it's sponsor's message in a PROGRAMMING context. Its "donut" format makes it more-than-just-another-commercial.

3. Editorial Association: Since the show's hosts deliver the tips, advertisers get opportunities to associate directly with the talent, an inferred endorsement that many sponsors find attractive.

Remember, there's NO national spot, NO national sponsor billboard, and - someone in your traffic/business department will cheer out loud about this - NO affidavits for the Minutes. YOU sell it locally, and YOU keep the money.

The Money Pit Minute Demo

“The Money Pit Home Improvement Minute is a great programming match for WCBS NewsRadio 880, especially in the current economic climate where we are all trying to find ways to save money and spend what we have in a smarter way.”

Tim Scheld
Director of News and Programming WCBS AM
New York, NY

The Hosts

Tom Kraeutler - He's the Host, Founder and Chief Home Improvement Evangelist of The Money Pit. He's a hands-on home improvement broadcast journalist and the kind of guy homeowners want to call at midnight when their basement floods. He first earned his home improvement stripes as a professional home inspector, amassing over 20 years experience learning how houses are put together, and how they fall apart!

Tom is an accomplished speaker, author, columnist, featured contributor at Oprah Winfrey's Oprah.com and appears regularly as   a how-to guru on network and local television stations including CNN, MSNBC, FOX, The History Channel, HGTV and the DIY Network. More

Leslie Segrete - She's a home improvement expert with an eye for design and the skills to get the job done. She knows what turns a house into a home and has the tips and ideas to make improvements easy and fun. Leslie's home improvement skills span radio, television and print.
From 2002 through 2007, Leslie Segrete was part of making design dreams reality as a carpenter and designer for TLC's hit series Trading Spaces and While You Were Out.

As co-host of The Money Pit, Talkers Magazine named Leslie to their prestigious Heavy Hundred list of the "100 Most Important Talk Show Hosts in America ." Leslie is a seamstress, carpenter, decorator, designer and professional chef all wrapped up in one very energetic package. She's a true renaissance woman through and through!

Remotes & Photos       Interviews & Articles


How Your Station Can Make Money With The Money Pit


For more information, contact
Skip Joeckel at 719-579-6676
or skip@talkshowsusa.com

Executive Broadcast Services